Hallowtide 2026

Reclaim the feast. Wear the tradition.

We're taking
Halloween back.

Designs drop Monday, October 12  ·  Designs retire Friday, October 16

We ship within the United States only.

Death. Judgment. Heaven. Hell.

We're reclaiming much more than three days for the dead. That's where it starts, but we've got our eyes set on restoring a spiritual awareness of God's plan for our deaths. Join us this Hallowtide.

The Last Judgment, detail: the damned driven into hell

All Hallows’ EveOctober 31

The Last Judgment (detail)
Jan van Eyck and workshop, ca. 1440–41 · The Metropolitan Museum of Art

The true spirit of Halloween is a re-enactment of a supernatural reality — that evil cannot coexist with charity — and a joyous opportunity to mock the devil and meditate on the reality of damnation.

The Forerunners of Christ with Saints and Martyrs, detail: ranks of haloed saints

All SaintsNovember 1

The Forerunners of Christ with Saints and Martyrs (detail)
Fra Angelico, about 1423–24 · The National Gallery, London

Sainthood is the ordinary end of a Christian life, not the rare exception. Most who got there have no name and no feast: a cloud of witnesses you will not recognize until you meet them.

All Souls’ Day, detail: mourners at a candlelit grave

All SoulsNovember 2

All Souls’ Day (detail)
Franz Skarbina, 1896 · Nationalgalerie, Staatliche Museen zu Berlin

A soul being purified cannot act for itself and cannot ask. Everything that reaches it comes from the living, which is why the Church gives the dead a day, and then the whole of November.

Everything you need to reclaim the feasts.

Liturgy

What the Church herself does across the three days, and what she asks of you. All Saints is a holy day of obligation; All Souls is one of the very few days in the year on which a priest may offer three Masses. Most of the rest is offered rather than required, and a good deal of it can be had simply by asking in time: First Vespers on the evening of the thirty-first, a Requiem sung in black vestments with the Dies Irae, a priest who will come out and bless the graves.

Pious customs

The devotional half of the season, kept at home and in the neighborhood rather than in church. For centuries children and the poor went from door to door on the eve of All Souls and offered prayers for a household's dead in exchange for a cake, which is where trick-or-treating comes from. Bonfires were lit on the hills. A face was cut into a turnip and set in the window, and in some places the bells were rung all night for the souls in purgatory. None of it was ever obligatory, which is most of why it was lost.

Food

The dishes proper to each day, and how to make them: Irish barmbrack with the fortune-telling trinkets baked into it, pane coi santi that Tuscan bakers start two days ahead and score with a cross before it goes in the oven, pan de muerto with a toy skeleton hidden somewhere in the loaf. Most of it is ordinary baking with something strange built into the method.

Drinks

What to pour, and when in the day to pour it. Cider goes by the bonfire on the thirty-first, something mulled is waiting when everyone comes back from the cemetery, and at the graveside itself the Mexican custom is hot chocolate.

Stories

What to read aloud, and what to tell from memory. The Golden Legend has one about fishermen who haul up a block of ice instead of a catch and hear a soul inside it asking for thirty Masses. Stingy Jack is here too, with the ember he carries, and the Danse Macabre, which came out of the plague years and set pope and king and ploughman in the same line of dancers.

That story carried the doctrine for centuries, and it still lands better than a definition does.

Family activities

Things to do with the children, arranged in the order the day runs: the legend told before the knife comes out, apples bobbed for with initials cut into the skin, and on All Souls the photographs spread across the table while the family tree is filled in.

Somebody has to be the first one to do this, and for a year or two it feels like work nobody asked for. Then a child who sat at that table grows up and sets it himself, with his own children leaning over the same names, and by then no one remembers that it was ever started on purpose.

Spiritual reading

Short pieces that explain what you are already doing. Praying for the dead rests on a passage in II Maccabees; the almsgiving in Tobit is where trick-or-treating comes from; Ecclesiasticus 44 is the chapter to read aloud over the photographs. None of it is long, and it is what you will want when somebody asks why any of this is done.

Prayers and devotions

What to say and when, so nobody has to improvise at a graveside or go hunting on a phone in the dark. The novenas for both feasts, the Rosary prayed for your own dead, the De Profundis, and the Eternal Rest in English and in Latin, which is short enough to learn by heart.

Available indulgences

The two that belong to this week, and the conditions people most often miss. Between noon on the first of November and midnight on the second, a plenary indulgence may be gained every time you enter a church and pray for the dead. Every time: for those two days the Church suspends her own rule that one may be gained only once a day. A second runs across the octave, for visiting a cemetery.

All of it is applicable only to the holy souls. None of it can be kept for yourself.

Two people make it. Nathan Meffert came to these customs while working on The Saintmaker, the Catholic planner from Sophia Institute Press. Joe Kim draws for PAL Campaign, the Catholic apparel label out of Los Angeles, and every design in the collection is his.

I started digging into ancient feast day customs while researching The Saintmaker, and became fascinated by them. Reclaiming these sometimes weird—but always faithful—traditions is one of the best ways to restore Catholic culture, and both Catholics and non-Catholics are hungry for something deeper. And, as always, the Catholic Church and the Catholic tradition have the answer.

Nathan Meffert

Each drop is meant to be a fun and stylish opportunity for catechesis and evangelization. We want a shirt to help you reclaim the spirit of the day for yourself, to move you toward deeper devotion and practice, and to proclaim the good news about Our Lord's Church wherever you go.

Who is behind this

Joe Kim
Joe KimPAL Campaign / Bezal Studio
Nathan Meffert
Nathan MeffertThe Saintmaker / Modern Animal
PAL Campaign The Saintmaker

A collaboration between Bezal Studio and Modern Animal  ·  From the creators of the PAL Campaign and SaintMaker

Register, and we'll
send the guide.

Designs drop Monday, October 12  ·  Designs retire Friday, October 16

We ship within the United States only.